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Brand kit · v1.0

A sign of the right choice.

Logos, colors and usage rules for press, partners and anyone writing about trendinus.

trendinus logo on a navy background

Brand idea

An identity that makes discovery easier, clarifies options and helps people choose with confidence.

Discovery

The soft, directional shape of the "t" evokes travel, movement and discovery.

The right choice

The check mark within the symbol stands for an informed choice, made after comparing the options.

Approachable and trusted

The lowercase wordmark feels approachable. Navy brings a sense of order, while warm gold invites discovery.

Logo versions

The symbol and wordmark form the primary logo. Use the version made for your background and keep the proportions.

AI: editable vector file. PNG: transparent background. JPG: solid background.

Clear space and minimum size

Leave clear space of at least x on all four sides, where x is a quarter of the symbol height. Keep text, images, borders and screen edges outside it. Measure from the visible artwork, not from the empty margins of the file.

DigitalPrint
Horizontal logo, width160 px35 mm
Symbol, height24 px6 mm
Favicon32 px+–

At 16 px the symbol loses detail; use 32 px or larger where you can. Never use the wordmark as a favicon.

Colors

trendinus Navy
HEX
#142149
RGB
20, 33, 73
CMYK*
73 / 55 / 0 / 71
trendinus Gold
HEX
#FFC76B
RGB
255, 199, 107
CMYK*
0 / 22 / 58 / 0
White
HEX
#FFFFFF
RGB
255, 255, 255
CMYK*
0 / 0 / 0 / 0

Core pairings: white wordmark and gold symbol on navy; navy wordmark and gold symbol on white. Use gold for accents and calls to action, and avoid small gold text on white.

* CMYK values are approximate conversions; confirm them with a proof for your print profile and paper. Use HEX or sRGB for digital work.

Correct and incorrect use

Keep the original logo geometry. Never retype the wordmark in another font.

Do: dark backgroundKeep the original proportions and clear contrast.
Do: light backgroundUse the version made for light backgrounds.
Do: symbolUse the symbol alone in compact spaces.
Do not stretchNever change width and height independently.
Do not rotateKeep the logo in its original orientation.
Do not crowdKeep borders and other elements outside the clear space.

Writing the name

Write trendinus in lowercase, in the logo and in running text, also at the start of a sentence. Do not add a tagline to the logo.

In one sentence: trendinus is an independent site that compares tours and tickets by adult price, entry fee, rating and cancellation terms.

Press and partnerships

For interviews, data requests or partnerships, write to us: info@trendinus.com

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